"Branding Your Image"!

Although you may have a brand, your brand needs to evolve with your business. As your business matures, so should your brand. Evolving your brand does not mean changing your brand. It means you should consider refreshing, updating, or clarifying the image you use and the emotion it projects. If you have had the same logo for several years, talk with a designer to see if you can update its look without changing the overall image it projects. If you don't have a logo, consider having one developed. To Read More

Good brand management is the crux of the business model, driving the strategy behind the experience you provide the customer. It begins with understanding what your institution currently means to customers (brand identity) and what you want it to mean (brand aspiration). While plenty of organizations know how they want to be viewed, what mental space they want to capture, staying true to the brand aspiration in every aspect of the customer experience—from graphics to service to collection—is what separates those that succeed from those that are merely ambitious. To Read More