"Branding Your Image"!

When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand. By Kim T. Gordon What instantly springs to mind when customers hear your company name? If you're uncertain--or even worse, stuck with a less-than-stellar image--it's time to give your brand an overhaul. It's no coincidence that industry leaders in every category from soft drinks to spas toil endlessly to create some of the world's most recognized brands. But it doesn't have to cost millions or take years to put your company's branding efforts on track. Just follow these four guidelines to create a winning brand image. To Read More

It is said that image is everything, and for successful businesses today- that's the truth. Consumers buy from those they trust, recognize and have a affinity toward. Your logo, your brand creates that feeling or impression which gives your clients security and comfort when they choose to spend their time and money in your establishment. Carefully monitor how your brand is portrayed, create standards of use of your logo- is it allowed in any color, on any item. Many companies have established a rule- if it, their logo or brand is reproduced in color, it has to be accurate to the original version. Any uses outside of the full reproduction are run in a one color format, i.e., all white, all black or all the color of choice. For example the NDS logo above is a three color product, black, purple and silver or grey. It is either run in that combination or all of one color. A decision for brand consistency will help create the image you want and avoid any non-verbal confusion in your cus...

It's a fact: Brand-name incentive awards have a higher perceived value than other rewards. Here's how to pump up your motivational programs by leveraging the top name brands. Got Gap? How about Coach, Sony or Panasonic? The truth is, if your incentive program isn't made up of at least some brand-name rewards, it may flounder. So says Arnold Light, CEO and founder of White Plains, NY-based The Light Group, an incentive firm that's been in the business for 25 years: "Incentive winners want brand names," Light says. "If the reward is a brand that the recipients don't know, you'll risk them saying, "This is a piece of junk!" To Read More