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4 Elements of a Winning Brand


When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.
By Kim T. Gordon

What instantly springs to mind when customers hear your company name? If you're uncertain--or even worse, stuck with a less-than-stellar image--it's time to give your brand an overhaul. It's no coincidence that industry leaders in every category from soft drinks to spas toil endlessly to create some of the world's most recognized brands. But it doesn't have to cost millions or take years to put your company's branding efforts on track. Just follow these four guidelines to create a winning brand image.
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