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It's All About the Brand

It's a fact: Brand-name incentive awards have a higher perceived value than other rewards. Here's how to pump up your motivational programs by leveraging the top name brands.

Got Gap? How about Coach, Sony or Panasonic? The truth is, if your incentive program isn't made up of at least some brand-name rewards, it may flounder. So says Arnold Light, CEO and founder of White Plains, NY-based The Light Group, an incentive firm that's been in the business for 25 years: "Incentive winners want brand names," Light says. "If the reward is a brand that the recipients don't know, you'll risk them saying, "This is a piece of junk!" To Read More

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