It is always easier to work a formula, a systematic method to try and ensure the same result each time- I do find it amazing when this is attempted to "unlock" some new means to successful selling. None of us what to be seen as a "clone," we are and should be engaged as individuals with unique needs and priorities. Much like a jigsaw puzzle, we maybe one of the "wishy washy blues" (as a friend called out the most recent and difficult puzzle we finished)- BUT we are different, sometime we can follow a pattern, a color or statement, but often only the shape, the purpose defines what is will be needed for a perfect match.

Much like a doctor, we need to do a better job of diagnosing the needs, how the solution to be offered fits, before we launch a product, service out of a cookie cutter sample bag.
In today's business environment a more deliberate and paced interaction will result in longer lasting and better fitting relationships.