"Branding Your Image"!

Based in California, we are enduring another week of smoky skies, if you are inside, you'd think its a late October foggy day, not end-of-summer 95+ humid cooker. Driving around one needs daytime running lights in some areas, and you find you are looking for company lights to know whose open and to identify where you are, esp. later in the day and early evening. The question we face, "does your clients know you are still in business, still ready to step-up and serve them?" The easy way to try and gain attention is an email blast, but how many have you gotten today alone? I've already deleted over 50 and its not even 10:00 am, with an expected 250 more to come in (this is after all the rules and blocks on my account)- not very effective, though inexpensive. In the past we'd go see our clients, and we pray that day will be coming again soon, but a limited option-  Do we try to run a non-stop series of web conference calls? Doable but still we may face limited access...

"Can I come by and see you?" that phrase almost feels threating to many, you want to "see" me- like be in person, in contact, cross the invisable barrier we have now created?!  From working at home, to web meetings we have adjusted (pivoted :( to finding ways to stay connected. NDS has made the shift, doing all of the above and now offering our own virtual Branding Expo which you are invited to- BUT is this really the new norm?  We are social creatures, we need contact, a touch, a smile- a shared bond of real life experience. Novels and movies have been made around the punishment of isolation, being socially distanced, being put into solitaire. If you are like me the isolation touches you softly and dulls your energy and vibrancy.  Do I have the solution, not exactly- I do have my relationship with a living Lord who guards me and does bring comfort, have a loving family (that we are no longer isolating from 'cause that adds salt to the wound)- and friends to c...