I live in a neighborhood with a local coffee shop down-the-street. The proprietor signals he is ready to do business with an OPEN sign and he is done for the day when it says SHUT.
For years I had been driving by and just recently questioned the difference between being SHUT or CLOSED as most companies signal they are done for the day.
In today's market, there is a lot of difference- CLOSED seems so much more ominous and final, a signal that there is no more tomorrows to face. SHUT seems to say, not now, but check us out, we are coming back in the morning.
It maybe a little thing, but how often are we sending mixed messages about how badly we want to do business, to be the service or products provider, to be the solution to a need?
A quote attributed to Henry Ford says, “Stopping advertising to save money is like stopping a clock to save time." Maybe another way to say it is, "Stopping advertising is like saying you are CLOSED and expect business to continue."
Look for a brighter tomorrow; find ways to send a message of encouragement, stability and professionalism- you and your brand deserve the difference!