Skip to main content

Tough Economy- 8 Marketing Truisms


The following article offers some practical and needed reminders as to how to keep your brand alive in today's marketplace-

There's no question about it. Times are tough. The economy is taking its toll on businesses large and small, which means it's time to redouble your marketing efforts to stay competitive in your industry. In an effort to help, we're presenting eight marketing truisms from past issues of inSights to help you navigate these difficult economic times — or spur some ideas of your own.

To Read More

Popular posts from this blog

ECO IS HOT! According to industry surveys, 45% of consumers in the 11 Western states have a stronger impression of advertisers who use and promote environmentally friendly products. *                   It's not like the "old days" when eco products were scratchy, poor quality and unappealing.
Read more
 
Read more
Small Things Add-Up  I believe we succeed by how faithful we are 1st in how we handle small things, then we are entrusted with bigger things. There are many stories of those getting the "golden" ring to implode on the rock of fame and fortune. This became clearer when I relooked at my favorite Saturday habit, my cheat day run to BJ's, baked pecan rolls, donuts and more- The owners are special people, running a loyal staff who churn out donuts so good that people will wait in line 40 deep to get their fix. It boggles my mind to get a handle how many donuts they sell to afford to have a comfortable lifestyle (they talk about pounds of dough vs donut count)- Many of us look for that "homerun sale", "BIG DEAL" but steady and consistent equates to success by any measure. Take a moment, grab a donut and reflect on how small things really do add up t bigger things!
Read more