One impact of the burst bubble of our economy seems to be, "what the bottomline" thinking or ""is that the best you can do?!"
So one has to ask, does the brand, logo or company matter any more?
YOU BET YA!
The old adage is still true, "fast, cheap, quality- pick two and call me."
You can't have it all, and when the dust settles quality still reigns supreme. Just watch the new GM ads, they understand brand is important and are trying to reintroduce themselves into a jaded market.
Regardless of the economy, which will respond soon enough, don't lose your focus, your Company pride- tout your brand, the history and future goals-
it still sells!