Skip to main content

Keep A Positive Brand Image During a Recession


Building a strong and positive brand image is vital to business success in any economic climate.


During an economic downturn, a good brand reputation could be a matter of your company survival. When times are hard, people prefer to do business with others whom they know and trust, even more than when the economy is strong. What people think of your brand and its promise are essential to that trust.

To Read More

Popular posts from this blog

ECO IS HOT! According to industry surveys, 45% of consumers in the 11 Western states have a stronger impression of advertisers who use and promote environmentally friendly products. *                   It's not like the "old days" when eco products were scratchy, poor quality and unappealing.
Read more

Sustainable Printing Isn’t Just About Reducing Waste

  Many businesses invest in recycled and biodegradable swag but overlook the impact of their print materials . Sustainable printing isn’t just about reducing waste - it’s a chance to reinforce your brand values, inspire employees to embrace sustainability, and show customers that your commitment goes beyond words.   Switching to eco-friendly print collateral is now simpler and more affordable than ever. Here’s how: • Choose paper with 10-100% post-consumer recycled content     • Work with energy-efficient, zero-waste production facilities     • Request eco-conscious or plant-based inks     • Opt for 100% recycled packaging materials     • Support reforestation initiatives by planting trees to offset paper use     • Choose carbon-neutral shipping services   Sustainable Print P...
Read more
 Sometimes life feels like speedway bikes, 0-60mph in 3 seconds, with NO BRAKES! Part of being successful in business and life in general, is to not let the rush overwhelm you that you lose sight of the goal, that you miss the journey as well. Coach John Wooden said it best, "Be quick but don't hurry"  It's summer, lot of great opportunities ahead, kick it into gear and enjoy the ride!
Read more