By Joanna L. Krotz
It's everywhere you want to be.
Business gets easier when you have a recognizable brand. Think about BMW or Burger King, for example. All you need do is mention the names and millions of people throughout the world have an immediate perception and expectation of what that company stands for. There's an emotional connection between the customer and the company name.
With a strong brand, you don't have to sell nearly as long or as hard. Customers know what you stand for before the pitch or proposal.
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