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Tips on Media Branding: Behavior and Color


These days, you can no sooner operate your business without computers and their software than you can without people. Your company may sell auto parts, vacuum cleaners, or fine wine, but if you have a Web site or B2B e-commerce system, you’d better believe you’re in the software business, too. Because of its increasingly significant impact on your company’s brand, the quality of software’s behavior is a crucial factor in your organization’s success.
Until recently, relatively few companies had fully recognized the significance that software and other technology-based products can have on brand.


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