Skip to main content

Another take on Branding Your Business


Branding is the process of creating a specific strong, memorable image and identity for your business. Besides utilizing good design and media that will help sell your product or service and stick in consumers' minds, a good brand should inspire loyalty and confidence in your company by emoting specific responses and associations in your target audience.
To Read More of this article by Michael Millhollen

Popular posts from this blog

ECO IS HOT! According to industry surveys, 45% of consumers in the 11 Western states have a stronger impression of advertisers who use and promote environmentally friendly products. *                   It's not like the "old days" when eco products were scratchy, poor quality and unappealing.
Read more
 
Read more
Small Things Add-Up  I believe we succeed by how faithful we are 1st in how we handle small things, then we are entrusted with bigger things. There are many stories of those getting the "golden" ring to implode on the rock of fame and fortune. This became clearer when I relooked at my favorite Saturday habit, my cheat day run to BJ's, baked pecan rolls, donuts and more- The owners are special people, running a loyal staff who churn out donuts so good that people will wait in line 40 deep to get their fix. It boggles my mind to get a handle how many donuts they sell to afford to have a comfortable lifestyle (they talk about pounds of dough vs donut count)- Many of us look for that "homerun sale", "BIG DEAL" but steady and consistent equates to success by any measure. Take a moment, grab a donut and reflect on how small things really do add up t bigger things!
Read more