"Branding Your Image"!

For better and, often, worse, characters have become a staple of consumer marketing. A great one--the Pillsbury Doughboy, for example--can help tell a brand's story, sparking interest and long-term loyalty. But how to bring that character to life? To Read More

Branding is the process of creating a specific strong, memorable image and identity for your business. Besides utilizing good design and media that will help sell your product or service and stick in consumers' minds, a good brand should inspire loyalty and confidence in your company by emoting specific responses and associations in your target audience. To Read More of this article by Michael Millhollen