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Why is Branding Important?


"Branding" is more than one of those buzzwords that all the high-powered marketers drop into conversation so that you think they're clever. Branding is a very important part of website promotion.

The goal of branding is to end up with the name of your product, service or website foremost in everyone's mind.

Just think of the Cola wars -- Coke and Pepsi both spend an obscene amount of money every year trying to become the dominant brand. Many of their ads don't even try to sell the product -- they simply sell the brand and try to create "brand awareness."

Even the word "branding" has its origins long before the arrival of modern media. . .To Read More

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