"Branding Your Image"!

"Branding" is more than one of those buzzwords that all the high-powered marketers drop into conversation so that you think they're clever. Branding is a very important part of website promotion. The goal of branding is to end up with the name of your product, service or website foremost in everyone's mind. Just think of the Cola wars -- Coke and Pepsi both spend an obscene amount of money every year trying to become the dominant brand. Many of their ads don't even try to sell the product -- they simply sell the brand and try to create "brand awareness." Even the word "branding" has its origins long before the arrival of modern media. . . To Read More

Brands are for the big guys, right? Proctor & Gamble, General Motors, Starbucks, Gap, Trump. Wrong! If you have a business, you have a brand. If you have a career, you are the brand. Anyone out there in any market of any kind has a brand. It may be making you money, or losing you money, but your brand is there. So what exactly is a brand? Many people confuse branding with graphic design. I still have clients come to me saying, "Can you design us a brand?" They are asking for a logo, and my response is always what I call the First Law of Branding. Your brand is not your logo. Is your nationality a flag? Of course not! It is something deep within you that everyone who knows you immediately recognizes. The flag is just a symbol for that invisible but very important "something." Your brand is what you mean to the people who know you. It's what first comes to mind when they hear your company name. It's the thought, the feeling, the image that you own in their...

Branding is psychological. Look what would happen if your the favorite chewing gum changed its label. Probably won't taste the same right? Branding your business should not be expensive or hard to do. You want to make a clear statement about your brand with images, slogans, packaging or otherwise. You want to use your mark whenever possible. Letterheads, on your website, outgoing emails, advertising and invoices. Use your image in the left hand corner when ever possible. To Read More