Your logo- the image that can make the difference between being noticed or lost in the din of the crowded marketplace.If your company is a household name, a logo may not make a significant difference, i.e. Kleenex, Xerox or even Google. For most businesses, their image or brand is defined by their logo, the image that they believe best represents who they are.
Logo's are made-up of colors, shapes or fonts (the letters that make the name). For example a color-"Big blue" has been the description of IBM, UPS is now called "brown", but they are also know for their specific font. AT&T developed the blue globe, a shape that signifies their worldwide commitment.
As a business, your logo becomes your image- your signature on all interactions. It should appear on any portal to your company. It proudly launches your web interface, stands strong on all snail mail correspondence, ushers in your proposals and reconfirms the interaction with your clients on all bills and statements.
Avoid confusing changes in look or design, carefully guard the use of color and "creative" manipulation- being too "cute" will only dilute your brand and it's impressions that make you (and it) memorable.The proper use of your logo is not limited to print or electronic imaging, it extends to your gifts and apparel items. I'll discuss these areas in the future.
NDS is your partner for consistent brand management- "because it's who you are!"