"Branding Your Image"!

 It's a new year and now is the time to change habits or patterns- how we advertise often falls back into what we think is working vs what really does- A quick drive down most streets will expose you to bad habits, poor marketing- we think our logo is so important, our name matters but till we become an industry known player its wishful thinking. Break the habit of me, myself and I- work to promote what your buyers need- answer "what's my service", "how can I be found" and "have I made it easy to read, so they can find me?" This was brought to mind as I drove home a few days ago and passed a number of yard signs- it struck me that I couldn't see what they were advertising, so I stopped, backed up and took a picture less than 20 feet from one just to figure it out. I am sure this is a nice person even a good company but till I blew up the image, didn't have a clue what they did- Next time you have an ad done, a sign made, etc., be critical w...