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Showing posts from January, 2007

Developing Your Brand Strategy

8-Week Online Marketing Course Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity. To Read More

Branding Your Business

Learn how to make your small business a big name. Q: I hear a lot about "branding," but I'm not sure what it means. Do I have to be concerned about it as a small-business owner? To Read More