It's the holiday season and the bad guys are hard at work and the costs get pushed to all of us! How much less expensive would products be without the fraud and counterfeiting (not including the salaries of the 15,000 employees they hire to fight this crime). One of the recent crazy stories is those who figured they could clone the Promotional Products Industries 2023 Product of the Year- Knockoff Stanley Tumblers As we move into the season, and into 2025, this is a great reminder to choose your providers carefully, purchase from known reputable suppliers who are committed to you and your good will- Be reminded that "if it seems too good to be true, it probably is." Say no and move on to a better and safer provider. Wishing you a blessed Merry Christmas and a successful New Year!
Chef Ule- Mikuni Sushi A counselor once told me, "you can play it safe but life can be boring"- taking a risk, mixing up the norm and trying something new brings color and excitement each day. For businesses, doing the same thing the same way is a rut, and a rut is a "grave with the ends kicked out." Look for ways to change your processes, ask: Who you are presenting your solutions to? What you are offering that's unique today? Where are you showing up or offering solutions? When are you in touch, their best time or yours? How you engage your clients, in person, email, virtual or? For me, I like to try new foods- like eating the whole fish, bones and all- brings great fun, wonderful looks and special interactions- step back and reflect on the last risky, challenging thing you have done and look for another this week! Need some inspiration, checkout what the Savannah Bananas are doing- lots online from Jesse Cole Jesse Cole’s Marketing Strategy Behind the Savann...