Branding Your Business Personality: Trends of 2010 - December 2009

Although personal branding is not a new concept it has become of such importance that by the end of 2010 all companies would have to have built a strategy of defining and defending their image. Your brand is your face and your competitive advantage.

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Tough Economy- 8 Marketing Truisms

The following article offers some practical and needed reminders as to how to keep your brand alive in today's marketplace-

There's no question about it. Times are tough. The economy is taking its toll on businesses large and small, which means it's time to redouble your marketing efforts to stay competitive in your industry. In an effort to help, we're presenting eight marketing truisms from past issues of inSights to help you navigate these difficult economic times — or spur some ideas of your own.

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How To Get Your Business Noticed Without going Broke-All For Free

Recently I caught an article that simply outlined 10 ideas to keep your business infront of your clients- check it out below.

If you have a quality product or services, it is easier than you think to get your business noticed...

And all for FREE!


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Does the Brand Matter in Today's Tight Economy?

One impact of the burst bubble of our economy seems to be, "what the bottomline" thinking or ""is that the best you can do?!"
So one has to ask, does the brand, logo or company matter any more?

YOU BET YA!
The old adage is still true, "fast, cheap, quality- pick two and call me."
You can't have it all, and when the dust settles quality still reigns supreme. Just watch the new GM ads, they understand brand is important and are trying to reintroduce themselves into a jaded market.

Regardless of the economy, which will respond soon enough, don't lose your focus, your Company pride- tout your brand, the history and future goals-
it still sells!

Break Through Your Competition’s Noise and Be Heard

A simple message to help you break the noise in today's market-

"With so many ads and messages bombarding consumers everyday, it’s no surprise that a lot of business owners and marketers get frustrated that they’re marketing collaterals such as their door hangers don’t get the results they expect. Breaking through all that clutter is very hard to do indeed, especially if you don’t have a strong message to offer your target clients."

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To Market or Not to Market- is it even a question?

There is a debate as to who said the following, either Henry Ford or Thomas Jefferson- regardless the truth remains. "The man who stops advertising to save money, is like the man who stops the clock to save time."

If the pundits are correct, that the recession ended last month and things should get brighter, means branding IS A MUST TODAY! Refreshing your brand, getting it in front of clients can mean life or death to many companies. Image crossing the Sahara desert and getting within a mile from the start of the green hills and mountains, but dying of thirst- to have traveled so far and still lose is a travesty.
Many businesses are holding back, or even stopping the marketing which maybe the needed trickle which will enable them to reach their goals. It doesn't have to be expensive, in fact the Advertising Industry did a study and found a logo'd pen has more value and visibilty than any other item. Inexpensive pens may gain dollars!

We at NDS value each relationship and want to be your choice for any branded needs- visit us at www.nds-solutions.com for ideas~ say you saw us on our blog and receive an additional 10% off any new order!

Behold the Power of Facebook For Business

Branding keeps evolving and the impact of social networking is making its mark- checkout this great article.

With Facebook’s more than 55 million active users, it would be a tragic oversight for a company not to have a public presence on the site in some capacity. Facebook offers more than a way to keep up with friends – it has the ability to keep you in touch with your clients, gain attention for your brand and provide a more personal face for your business.

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Social Networking and Brand Image

Wow, the 2009 wave of electronic communication has hit with a BANG! Just watching the nightly news one sees the impact of Twitter as images out of Iran cross the screen.
Who hasn't been hit with a "friend request" from Facebook!?

It seems if you want to show-up as a healthly and vibrant company or individual you have to be electronically connected on the Net.

As they say, "perception is reality"- so to that end you can follow us on Twitter www.twitter.com/ndslogoman or visit on Facebook at NDS-Solutions.

15 Foolproof Ideas for Promoting Your Company

Check out this great article from the Small Business Administration:

Every successful company uses some sort of promotion to influence certain audiences -usually customers or prospects - by informing or persuading them. Reasons for promoting a business include: increasing visibility, adding credibility to you or your company, enhancing or improving your image, and bringing in new business.


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Keep A Positive Brand Image During a Recession

Building a strong and positive brand image is vital to business success in any economic climate.


During an economic downturn, a good brand reputation could be a matter of your company survival. When times are hard, people prefer to do business with others whom they know and trust, even more than when the economy is strong. What people think of your brand and its promise are essential to that trust.

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Twelve Ways to Improve Your Corporate Brand

What makes a great brand? You know it when you see it; you think, Now there is a company that has its act together. You know it when you have a sense that this is the kind of company you’d like to own or do business with.

Every company has a brand. Interestingly the best corporate brands don’t always come from the largest companies. Sometimes the smallest company can make the biggest impression. Understanding that your brand can be managed is the first big step in turning your brand into cash.

By James R. Gregory
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Brand Your Business- Why you need it and how to afford it!

Make Your Brand Pop

It's all about getting noticed. No matter how good your product or service, if no one knows about it, no one will be buying it. So it's worth putting some extra effort into those things that carry the image of your company out into the wider world and say "this is who we are" to potential customers. For many businesses, that means taking a new look at their brand. "You need to focus on those places where most people are going to first encounter your brand -- not in paid ads, but on business cards, your brochures, and your Web site,"






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How to Build Brand Friendship

To create a truly powerful brand, you need to establish a sense of belonging, friendship, and dependability between product and customers.

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Branding Research: Which Strategy Will Ensure Success?

Branding Research: Which Strategy Will Ensure Success?


How much value does your existing brand lend to the future of your company? The answer to this question is vital to business success, and fortunately—the answer can be found through research. Determining your current brand equity and improving brand value is the ultimate goal. Even if you already have a strong brand, it is important to maintain its qualities.


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